Min Hee-jin

Min Hee-jin fascinates me as a rare designer who shapes entire worlds rather than single songs. Rising from graphic designer to board member at SM Entertainment, she went on to mastermind NewJeans, and that crisp, nostalgic nineties mood is unmistakably her aesthetic signature. I am drawn to creators who treat a group's whole universe as the canvas. The bitter legal fight over control was hard to watch, yet there is something principled about a maker fighting for the soul of what she built. She makes me rethink how much invisible authorship sits behind pop.

Name (English)

Min Hee-jin

Name (Japanese)

ミン・ヒジン

Reading

みん・ひじん

Born

December 16, 1979 (age 46)

Zodiac / Chinese zodiac

Sagittarius / Goat

Occupation

creative director / art director / graphic designer

University

Seoul Women's University

• Instagramhttps://www.instagram.com/min.hee.jin/
• Wikipedia (English)https://en.wikipedia.org/wiki/Min%20Hee-jin
• Wikipedia (Japanese)https://ja.wikipedia.org/wiki/%E3%83%9F%E3%83%B3%E3%83%BB%E3%83%92%E3%82%B8%E3%83%B3
• Wikidatahttps://www.wikidata.org/wiki/Q113205645

Tags

• creative director
• art director
• graphic designer

Last updated

2026-06-20

Facts are limited to publicly available information up to 2024; non-public or unconfirmed items are omitted. English text is machine-assisted (facts translated by Sonnet, "My Take" written by Opus 4.8). The Japanese page is the source of record.