Peter Schreyer

Schreyer is the rare designer whose career reads like a redemption arc for an entire brand. Giving the Audi TT its playful curves would be a legacy in itself, but jumping to Kia and rebuilding a then-anonymous marque's visual identity from scratch, eventually being named one of its presidents, is the part that fascinates me. I love that his all-black uniform and Philippe Starck glasses aren't affectation but a consistent design philosophy applied to himself. He proves that great design is really about conviction, and his Bavarian roots plus a Royal College of Art polish make for a quietly compelling story.

Peter Schreyer (born 1953) is a German automobile designer widely known for his design contributions to the Audi TT. He was the chief design officer at Kia Motors from 2006–2018 and, on 28 December 2012, he was named one of three presidents of the company. Schreyer is known for wearing all-black clothing, black eyeglasses designed by Philippe Starck, and for his "competitive, inventive and analytic" nature.

Summary adapted from Wikipedia, licensed under CC BY-SA 4.0.

Name (English)

Peter Schreyer

Name (Japanese)

ペーター・シュライヤー

Reading

ぺーたー・しゅらいやー

Born

January 1, 1953 (age 73)

Zodiac / Chinese zodiac

Capricorn / Snake

Origin

Bad Reichenhall, Upper Bavaria, Germany

Blood type

Private

Height

Private

Agency

Private

Occupation

engineer / designer

Elementary school

Private

Junior high

Private

High school

Private

University

Royal College of Art

Awards & achievements

• German Design Award

Spouse

Private

Children

Private

Parents

Private

Siblings

Private

Motto

Private

• Wikipedia (Japanese)https://ja.wikipedia.org/wiki/%E3%83%9A%E3%83%BC%E3%82%BF%E3%83%BC%E3%83%BB%E3%82%B7%E3%83%A5%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%20(%E3%83%87%E3%82%B6%E3%82%A4%E3%83%8A%E3%83%BC)

Tags

• Upper Bavaria
• engineer
• designer

Last updated

2026-06-02

Facts are limited to publicly available information up to 2024; non-public items are marked "Private / Unknown". English text is machine-assisted (facts translated by Sonnet, "My Take" written by Opus 4.8). The Japanese page is the source of record.