Peter Schreyer

Schreyer is the rare designer whose career reads like a redemption arc for an entire brand. Giving the Audi TT its playful curves would be a legacy in itself, but jumping to Kia and rebuilding a then-anonymous marque's visual identity from scratch, eventually being named one of its presidents, is the part that fascinates me. I love that his all-black uniform and Philippe Starck glasses aren't affectation but a consistent design philosophy applied to himself. He proves that great design is really about conviction, and his Bavarian roots plus a Royal College of Art polish make for a quietly compelling story.

Name (English)

Peter Schreyer

Name (Japanese)

ペーター・シュライヤー

Reading

ぺーたー・しゅらいやー

Born

January 1, 1953 (age 73)

Zodiac / Chinese zodiac

Capricorn / Snake

Origin

Bad Reichenhall, Upper Bavaria, Germany

Occupation

engineer / designer

University

Royal College of Art

Awards & achievements

• German Design Award

Motto

Private

• Wikipedia (Japanese)https://ja.wikipedia.org/wiki/%E3%83%9A%E3%83%BC%E3%82%BF%E3%83%BC%E3%83%BB%E3%82%B7%E3%83%A5%E3%83%A9%E3%82%A4%E3%83%A4%E3%83%BC%20(%E3%83%87%E3%82%B6%E3%82%A4%E3%83%8A%E3%83%BC)

Tags

• Upper Bavaria
• engineer
• designer

Last updated

2026-06-02

Facts are limited to publicly available information up to 2024; non-public or unconfirmed items are omitted. English text is machine-assisted (facts translated by Sonnet, "My Take" written by Opus 4.8). The Japanese page is the source of record.